REGION 2020: EVENTS AND PROGRAMS
WHAT
• To develop a region that creates,
expands, and promotes new and existing cultural events, programs, and sports
activities
to attract tourists and
residents,
with emphasis upon the importance of community centers and programs for youth
and centers in neighborhoods.
WHY
• To increase attendance at cultural
and recreational events.
• To increase resources for culture and recreation.
• To develop a larger and broader target audience.
• To reduce scheduling conflicts.
• To encourage shared promotional costs.
WHO SHOULD BE INVOLVED
• Libraries
• Cultural and recreational organizations
• For profit web site providers, such as InfoCenter Alabama and AlabamaLive.com
• Businesses
• The Metropolitan Arts Council
• Alabama school of Fine Arts
• Public Relations, marketing and advertising experts
WHO WILL BENEFIT
• Citizens of the region
• Visitors to the region
• Cultural and recreational organizations
• Convention and Visitors' Bureaus
HOW
Strategy
Promote and market existing cultural, sporting, and recreational facilities
first within the region and then beyond to other areas.
Action Steps
Region 2020 will convene regional cultural and recreational agencies
to form a collaborative to.
1. Combine marketing and promotional efforts for cultural and recreational
facilities and programs.
2. Develop a web site to promote cultural and recreational facilities
and programs.
3. Develop a means of funding the initiative on an ongoing basis.
Role of Region 2020
• To convene the meeting to form the collaborative
• To assist in identifying funding
• To coordinate with other Region 2020 Implementation Teams as needed
Cost
$50,000
